Masters in Technology Partnerships
We Help Businesses Thrive
At Masterful, we excel at empowering organizations and partnerships to thrive. With 30+ years of experience, we specialize in building technology alliance partnerships (TAPs), strategic alliances, API integrations, and channel relationships. Our expertise spans cybersecurity, cloud, identity and access management, fraud detection and prevention, artificial intelligence, machine learning, blockchain, and emerging technologies.
We create partner and channel programs that drive significant revenue and increase visibility for your company. We have worked extensively with the Microsoft, Google and AWS partner programs. We have developed programs for a myriad of technology companies generating millions in annual recurring revenue.
Client Wins
Strategic Alliance
Launched Microsoft 365 Security Partnership with MSSP
Positioned, messaged and led Microsoft alliance initiative and go to market activities that resulted in an anticipated $20M in revenue for the MSSP.
Channel Partner Program
Nominated Citrix Partner of the Year
Worked with our client to design and launch a new disaster recovery product that integrated with Citrix XenServer. Received nomination for Citrix partner of the year, first year of inception.
API Integration Solution
Integrations Led to Acquisitions
Identified a technology gap in our partner's product, leading to a valuable product opportunity. Collaborated to develop an advanced solution utilizing client API for improved cybersecurity. Effectively introduced innovative solution in market, generating $100 million in revenue over five years.
Strategic Marketing
We provide a unique blend of market insight and competitive intelligence with one goal in mind: strategically position your solution or service for optimal market success.
Partnerships & Alliances
Our business development professionals work to identify, structure and execute multi-million dollar strategic partnerships for your company.
Technology Vision
We excel at maximizing your ideas and intellectual property. Our expertise lies in creatively using your technology to meet market demands, ensuring its value and usefulness to customers.